Alexandra Grecco’s signature contemporary minimalist aesthetic makes the line a favourite of chill brides looking to feel like themselves on their wedding day. In the Chicago designer’s care, even gowns covered from top to toe with appliqués and beaded embroidery somehow achieve a fuss-free, effortless air. Relaxed, comfortable elegance is key (no corsets here).
On a recent vacation, Grecco was charmed by the pastel buildings and hollyhock-lined cobblestone streets of Iles de Re, off the western coast of France, citing the island as inspiration for the collection’s palette of creamy white, warm ivory, and peachy blush. The hand-embroidered vines of 3D floral applique that climb the length of an attention-grabbing gown are doubtlessly a nod to the island’s gardens.
The designer also referenced “silhouettes and details that