Important Wedding Fragrance Tips from a Perfume Designer

Eau Contemporaine is available at Simons on May 4.

Here at Weddingbells, we know just how important it is to find the perfect perfume for your special day. Although often overlooked, picking the ideal scent is just as crucial as selecting your shoes or accessories. The nose remembers–and spritizing that special scent will bring back memories of your wedding day, whether you choose to wear it over and over again or save it for special occasions.

We recently chatted with the model-turned-fragrance designer Ruby Brown (who once modelled for Weddingbells!), whose latest project is collaborating with Simons to create the department store’s first perfume line, Eau Contemporaine. She’s also worked with countless brides to create custom wedding-day fragrances. Brown filled us in on how to go about finding a signature wedding scent, why it’s important and what fragrance she envisions wearing on her special day.

Weddingbells: Why is having a wedding day scent necessary?

Ruby Brown: Scent is such an intimate sense, and it

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